The importance of SEO and how it works
The importance of SEO and how it works
10 September 2020
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How to optimize your website

How to optimize your website

A website is a very powerful advertising and marketing tool. But, if you want it to work, you have to work it to the max. Learning how to optimize your website for referencing SEO and conversions is critical to your site’s success. To optimize your website and attract more customers, it is not enough to be on the Internet. In addition, it is necessary to follow certain guidelines that will allow you to gain in referencing SEO and to improve the ranking of your website in search engines.

Why do you need to optimize your website?

And how can you achieve this goal?

What is referencing SEO?

SEO is the acronym for Search Engine Optimization, which stands for “search engine optimization”. It consists of a series of techniques, disciplines and optimization strategies that are implemented mostly by a digital marketing Web agency in the pages of a website or blog to improve its positioning in search engines.

This marketing strategy used by Web agencies is essential for your business to gain importance, visibility in the digital world and, consequently, more leads, customers and billing for your business.

How? ‘Or’ What?

Optimizing websites and blogs through the use of techniques to improve the web positioning of your pages and position your business in the first results of Google, for example, increase (and a lot) your business opportunities.

In the end, 90% of people who search on Google only click on results that appear on the first page of the engine.

The main objective of referencing SEO is therefore to increase the volume of organic traffic and ensure more visibility on web pages.

Reasons referencing SEO is crucial for your site

optimize your website

Improve visibility

Improving a site’s ranking has a direct impact on its visibility. Higher ranking means better position in search engine listings. This factor can be crucial, as around 25% of users go no further than the first page of results.

Increase traffic

In turn, higher visibility increases traffic to your website. A 2013 study showed that the first organic search result on Google drove 33% of traffic. The second result got 18% and the values gradually decrease for the rest. Think of the first place on the results page as having a huge ad in the best possible location to reach your potential customers – it’s easy to imagine the benefits that would bring.

Good value for money

Compared to other forms of marketing, SEO offers a good return on investment (ROI). Even compared to paid search engine results, SEO can drive more visitors and leads to your site. There should be other components to your marketing strategy, like social media posts and PR, but SEO is essential for your business.

A tool to promote your brand

Beyond its importance for improving your website ranking, referencing SEO can be extremely helpful in increasing and improving your brand awareness. A good position in a search engine authority projects and improves the perception of your business among potential customers.

How to increase referencing SEO

Use a digital marketing Web agency:

A digital marketing Web agency is the perfect ally to improve the referencing SEO of your website, improve engagement and identify business opportunities. In addition, it helps improve the perception of your business and grow in the market. But beyond that, there are other operational reasons why you should hire experts in the field.

Custom strategy

As marketing experts, the members of a Web agency  analyze your business to determine its strengths, weaknesses, and areas of opportunity to properly manage content strategy.


In a marketing agency, professionals know the different tools and resources to work on referencing SEO and they know how to use them correctly and get the most out of them.


If you work with professionals, they will create personalized strategies that are different from the competition to grab the attention of customers. They know how to convey messages in an effective, fresh and fun way, always targeting the target audience.


Marketers can take a more unbiased view of the effectiveness of marketing actions, in order to better manage the strengths or weaknesses of the strategy.


New technologies appear frequently in the world of marketing. If you have professionals in the sector, your business will be aware of new online marketing efforts for referencing SEO.

Develop a digital marketing strategy

digital marketing

SEO strategy, content architecture, keywords, internal links … These aspects are fundamental and go well beyond packaging, they are elements of reflection that lead you to your objectives. Therefore, the digital marketing Web agency you hire develop a digital marketing strategy based on key points that you should not forget in your referencing SEO strategy.

Key words:

One of the first and practically most important steps in positioning a website is the choice of keywords, keywords, since the texts, content and link building strategy will be defined on these. Words that are consistent with the content of the web, are consistent, and correspond to the products or services offered to assist search engines in the tracking process. Therefore, it is always necessary to carry out a first study with specialized tools to be clear on what your keywords will be.

Creation of links:

Link building is a fundamental practice aimed at improving your search engine ranking. With a smart link building strategy, you will get more and better inbound links (backlinks) to your website.


To have a fully optimized website, one should check that the page in question does not have other pages that give errors, say 404, organize the content strategically, so that the main products and services have their own section , subpage, and backlinks that we have already called inbound links to your website. In addition, you have to take into account elements such as usability or design, making it easier for the user to navigate so that everything is just a click away.

Social media marketing:

It is essential that SEO and social media marketing go hand in hand, because in the end, the benefits of working with both things at the same time translate into better results for the business itself. . Social media marketing allow you to reach those users who have more difficulty with SEO and at the same time contribute to the positioning of your business in Google by generating traffic, links and using keywords, also on the networks.

On the other hand, it is necessary that in the long term there is a strategy of content creation in a recurring and oriented way to position the defined keywords that we have indicated, to improve link building and generate content for social profiles that generate quality traffic.

Being social has SEO benefits and referencing SEO is something you can’t overlook if you want your business to touch Google’s sky from the top positions. This is why, you must hire a digital marketing Web agency, and they put their team of technical professionals at your disposal to climb together to the top.

  • Define who your audience is and what their challenges are in generating content that resonates with their interests, who is able to connect with people, gain their trust and inspire them to take action.
  • Place your business in social spaces where people spend more time on content, give your brand personality and be successful, in addition to entertaining or providing information, engaging and facilitating meaningful interactions through the one of the most influential tools as a sales channel.
  • Capitalize on a content strategy that includes using social media marketing to promote the marketing of your products or services, and benefit from fast, automated user responses or streamlined payment methods.

To sum up, to optimize the referencing SEO of your website select the most relevant metrics to help you achieve your key business goals such as hiring a Web agency specialized in digital marketing, sales conversions, web traffic, SEO success, social media marketing and access the information that allows you to make smart decisions and drives you to success with the right marketing strategy.

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